Silver Blades purchase Blackburn Arena
Silver Blades are pleased to announce they are now the new owners of the Blackburn Arena. The Arena purchase from The Peel Group increases the Silver Blades portfolio to 6 rinks in England including Gillingham, Cannock, Altrincham, Widnes, and Solihull. Silver Blades is the second largest supplier of ice leisure in the UK next to Planet Ice.
A spokesperson for Silver Blades commented: ‘We are delighted at the acquisition of Blackburn and feel it is a perfect fit to extend our portfolio further into the Northwest. We are not looking to make any changes initially and can assure customers that it will be business as usual.’
Silver Blades have also recently purchased Solihull Ice Rink – ‘Thereâ€™s been a lot of changes in our industry over the last few years and itâ€™s important that we respect the existing customersâ€™ needs but equally engage a new and potentially emerging audience to take up skating’.
With Ice skating losing media attention from the demise of Dancing on Ice and a need for international champions in all ice sports, some private operators have struggled to operate rinks at the level of attendance they were enjoying in the mid 80â€™s when Torvil and Dean were wowing the public with Gold Medals and International accolades, as well more recently with a seven year run of televised celebrity based ice skating beaming into the family home on the prime time ITV schedule.
‘At Silver Blades we do exercise new ideas and try to invoke change. We know the leisure audience is more demanding than ever now and because of that we try and produce as much opportunity for the community to engage with as possible’.
A spokesperson for The Peel Group said: ‘The Blackburn Ice Arena is an important amenity for the community and we are proud of its success through our investment since its opening in 1991. Silver Blades are the ideal purchasers to take the business forward, given their expertise in the Ice Arena and leisure market.’
The Arena is also home to the 2014/15 Moralee league champions the Blackburn Hawks Ice Hockey team.