Manchester Storm Launch New Logo

TICKETS: Your Go Goodwin’s Manchester Storm at home not once, but twice this coming weekend here at Planet Ice Altrincham, as they face the Coventry Blaze on Saturday 24th and the Sheffield Steelers on Sunday 25th, in Elite League action! Tickets can be ordered online, by calling the box office on 0161 926 8782, or in person at the box office.

Your Go Goodwins Manchester Storm are delighted to reveal the clubs new “primary” logo, which will be used from the 2018/19 season onwards.

The new logo sees the current Storm mark reduced in size, and featured on a roundel which bears the Clubs name and the year 1995 in the American Captain font, which has been used by the club from the 2016/17 season onwards. The design also reflects that of the Manchester Storm Academy and helps to further build strong ties between the two.

The reasoning behind adding 1995, the year the original Manchester Storm were formed, is a mark of respect to the original Manchester Storm and the legacy they paved for the future teams such as the Manchester Phoenix and the current Manchester Storm to build from.

The logo, which has been designed in-house by the team’s new Graphics Designer, Sarah Taylor, and Simon Bailey, the Storm’s Marketing and Community Manager, has been in development for over 6 months. Initial reaction has been incredibly positive, with 96% of Storm fans saying they thought the new logo was a step forward & that they liked the logo.

Speaking on the change, Managing Director Jamie Tunstall hoped Storm fans can see the reason for the update;

If you look around the league, apart from 3 teams, every club crest has their team name incorporated somehow. We contemplated with changing the logo completely, but knew this iconic designed had to remain incoperated – whilst adding the name to further cement our identity.

The final designs by Sarah and Simon are exactly where I want the club to be: a Modern Classic, that will still look good 5, maybe even 10 years down the line.

Fans will soon see the logo rolled out across all the Storm’s media, merchandise, and branding, in time for the 2018/19 season. Fans will also be able to purchase new #LimitedEdition merchandise featuring the new logo for the first time this evening via the Storm Sports online store.

TICKETS: Your Go Goodwin’s Manchester Storm at home not once, but twice this coming weekend here at Planet Ice Altrincham, as they face the Coventry Blaze on Saturday 24th and the Sheffield Steelers on Sunday 25th, in Elite League action! Tickets can be ordered online, by calling the box office on 0161 926 8782, or in person at the box office.

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